Branding
Branding
Kanba Identity
Kanba Identity
Kanba Identity
003
003
003
Kanba builds project management software for creative teams. Their product was sharp. Their brand was an afterthought — a name without a face. We gave it one.
Kanba builds project management software for creative teams. Their product was sharp. Their brand was an afterthought — a name without a face. We gave it one.
Year
2024
Client
Kanba
Duration
10 weeks
Deliverables
Brand Identity, Typography, Brand Strategy
FIG. 01 — MODULAR GRID SYSTEM DEVELOPMENT
Challenge
The project management space is dominated by brands that try to look friendly, approachable, and colourful. Kanba's users — designers, producers, creative directors — don't want friendly. They want precise. The brief was to build a brand that creative professionals would actually respect.
FIG. 02 — LOGOMARK EXPLORATION & REFINEMENT
FIG. 03 — CLIENT PORTRAIT — CPO, KANBA
Idea
We built the identity around the concept of structured freedom — the idea that the best creative work happens within clear constraints. The logomark is a modular grid system that can expand and contract, mirroring how Kanba organises complex projects. Monochrome palette with a single accent. Typography that means business. Nothing decorative, everything functional.
"They understood our users better than we did. The brand they built actually changed how we think about our own product."
"They understood our users better than we did. The brand they built actually changed how we think about our own product."
Sara Lindqvist
CPO, Kanba
FIG. 04 — BRAND APPLICATION ON PRINT
conclusion
Kanba launched the new brand at their annual user conference to a standing ovation. Within three months, their enterprise tier signups increased by 28%. A brand that creative professionals respect turns out to be a brand that enterprise buyers trust.
FIG. 05 — GUIDELINES & COLOUR SYSTEM
FIG. 06 — STUDIO ENVIRONMENT STUDY
+28%
Enterprise signups
3
3
Months to results
12
12
Markets launched
100%
100%
Rebrand on time
Creative Direction
Nicolas A.
Brand Strategy
Mara Bauer
Design
James Osei
Motion
Kenji Watanabe
Photography
Lukas Venn
Branding
Branding
Kanba Identity
Kanba Identity
Kanba Identity
003
003
003
Kanba builds project management software for creative teams. Their product was sharp. Their brand was an afterthought — a name without a face. We gave it one.
Kanba builds project management software for creative teams. Their product was sharp. Their brand was an afterthought — a name without a face. We gave it one.
Year
2024
Client
Kanba
Duration
10 weeks
Deliverables
Brand Identity, Typography, Brand Strategy
FIG. 01 — MODULAR GRID SYSTEM DEVELOPMENT
Challenge
The project management space is dominated by brands that try to look friendly, approachable, and colourful. Kanba's users — designers, producers, creative directors — don't want friendly. They want precise. The brief was to build a brand that creative professionals would actually respect.
FIG. 02 — LOGOMARK EXPLORATION & REFINEMENT
FIG. 03 — CLIENT PORTRAIT — CPO, KANBA
Idea
We built the identity around the concept of structured freedom — the idea that the best creative work happens within clear constraints. The logomark is a modular grid system that can expand and contract, mirroring how Kanba organises complex projects. Monochrome palette with a single accent. Typography that means business. Nothing decorative, everything functional.
"They understood our users better than we did. The brand they built actually changed how we think about our own product."
"They understood our users better than we did. The brand they built actually changed how we think about our own product."
Sara Lindqvist
CPO, Kanba
FIG. 04 — BRAND APPLICATION ON PRINT
conclusion
Kanba launched the new brand at their annual user conference to a standing ovation. Within three months, their enterprise tier signups increased by 28%. A brand that creative professionals respect turns out to be a brand that enterprise buyers trust.
FIG. 05 — GUIDELINES & COLOUR SYSTEM
FIG. 06 — STUDIO ENVIRONMENT STUDY
+28%
Enterprise signups
3
3
Months to results
12
12
Markets launched
100%
100%
Rebrand on time
Creative Direction
Nicolas A.
Brand Strategy
Mara Bauer
Design
James Osei
Motion
Kenji Watanabe
Photography
Lukas Venn