Art direction
Art direction
Earth 2.0 Campaign
Earth 2.0 Campaign
Earth 2.0 Campaign
004
004
004
Earth 2.0 is a climate tech company raising Series B. They needed a campaign that could speak to two audiences simultaneously — impact investors and enterprise clients. We directed the full visual language.
Earth 2.0 is a climate tech company raising Series B. They needed a campaign that could speak to two audiences simultaneously — impact investors and enterprise clients. We directed the full visual language.
Year
2024
Client
Earth 2.0
Duration
8 weeks
Deliverables
Art Direction, Campaign Concepting, Photography Direction
FIG. 01 — CAMPAIGN CONCEPT & DIRECTION
Challenge
Climate tech has a visual clichés problem. Solar panels, green leaves, hopeful stock photography. Earth 2.0's actual technology is sophisticated and hard-edged. The campaign needed to reflect the rigour of the science without falling into either eco-branding or cold corporate aesthetics.
FIG. 02 — LOCATION & VISUAL REFERENCE STUDY
FIG. 03 — CLIENT PORTRAIT — CEO, EARTH 2.0
Idea
We built the campaign around a single provocation : the planet doesn't need saving, it needs redesigning. Visually, we paired industrial photography with precise data visualisation. No stock. No green. Every image was shot to feel like evidence — precise, factual, urgent without being alarmist. The campaign ran across OOH, digital, and investor decks.
"The campaign shifted how investors perceived us. We stopped being a climate company and started being a technology company with a climate mission."
"The campaign shifted how investors perceived us. We stopped being a climate company and started being a technology company with a climate mission."
James Okafor
CEO, Earth 2.0
FIG. 04 — LARGE FORMAT PRINT PRODUCTION
conclusion
The campaign ran across 8 cities simultaneously with the Series B announcement. Earth 2.0 closed their round oversubscribed at $47M. The visual language is now the foundation of their full brand system.
FIG. 05 — DATA NARRATIVE EXPLORATION
FIG. 06 — URBAN ENVIRONMENT DOCUMENTATION
$47M
Series B raised
8
8
Cities, simultaneously
3x
3x
Oversubscribed
8 wks
8 wks
Concept to launch
Creative Direction
Nicolas A.
Art direction
Mara Bauer
Photography
Lukas Venn
Motion
Kenji Watanabe
Strategy
Selin Park
Art direction
Art direction
Earth 2.0 Campaign
Earth 2.0 Campaign
Earth 2.0 Campaign
004
004
004
Earth 2.0 is a climate tech company raising Series B. They needed a campaign that could speak to two audiences simultaneously — impact investors and enterprise clients. We directed the full visual language.
Earth 2.0 is a climate tech company raising Series B. They needed a campaign that could speak to two audiences simultaneously — impact investors and enterprise clients. We directed the full visual language.
Year
2024
Client
Earth 2.0
Duration
8 weeks
Deliverables
Art Direction, Campaign Concepting, Photography Direction
FIG. 01 — CAMPAIGN CONCEPT & DIRECTION
Challenge
Climate tech has a visual clichés problem. Solar panels, green leaves, hopeful stock photography. Earth 2.0's actual technology is sophisticated and hard-edged. The campaign needed to reflect the rigour of the science without falling into either eco-branding or cold corporate aesthetics.
FIG. 02 — LOCATION & VISUAL REFERENCE STUDY
FIG. 03 — CLIENT PORTRAIT — CEO, EARTH 2.0
Idea
We built the campaign around a single provocation : the planet doesn't need saving, it needs redesigning. Visually, we paired industrial photography with precise data visualisation. No stock. No green. Every image was shot to feel like evidence — precise, factual, urgent without being alarmist. The campaign ran across OOH, digital, and investor decks.
"The campaign shifted how investors perceived us. We stopped being a climate company and started being a technology company with a climate mission."
"The campaign shifted how investors perceived us. We stopped being a climate company and started being a technology company with a climate mission."
James Okafor
CEO, Earth 2.0
FIG. 04 — LARGE FORMAT PRINT PRODUCTION
conclusion
The campaign ran across 8 cities simultaneously with the Series B announcement. Earth 2.0 closed their round oversubscribed at $47M. The visual language is now the foundation of their full brand system.
FIG. 05 — DATA NARRATIVE EXPLORATION
FIG. 06 — URBAN ENVIRONMENT DOCUMENTATION
$47M
Series B raised
8
8
Cities, simultaneously
3x
3x
Oversubscribed
8 wks
8 wks
Concept to launch
Creative Direction
Nicolas A.
Art direction
Mara Bauer
Photography
Lukas Venn
Motion
Kenji Watanabe
Strategy
Selin Park