Motion
Motion
Hexa Motion Reel
Hexa Motion Reel
Hexa Motion Reel
005
005
005
Hexa is a 3D product visualisation platform used by e-commerce brands to replace traditional photography. Their product is technically impressive. Their motion identity was non-existent. We built it from scratch.
Hexa is a 3D product visualisation platform used by e-commerce brands to replace traditional photography. Their product is technically impressive. Their motion identity was non-existent. We built it from scratch.
Year
2025
Client
Hexa
Duration
6 weeks
Deliverables
Motion Design, Brand Film, UI Animation
FIG. 01 — MOTION LANGUAGE DEVELOPMENT
Challenge
Motion for a motion company is held to a different standard. Hexa's clients are brands who care deeply about visual quality — luxury goods, premium consumer electronics. The motion reel needed to demonstrate the same level of craft that Hexa delivers to its own clients.
FIG. 02 — MOVEMENT STUDY & LIGHT RESEARCH
FIG. 03 — CLIENT PORTRAIT — FOUNDER, HEXA
Idea
We developed a motion language built around the idea of infinite surface — the idea that any object, any material, any angle is within reach. The reel opens in darkness, a single product materialising from nothing. Materials shift. Light reacts. The camera never stops moving. No cuts — one continuous take, 90 seconds. The UI animation system uses the same principles : fluid, material-aware, never mechanical.
"We've shown this reel at three conferences. Every time, someone from the audience asks where they can buy the product they saw. That's how good the work is."
"We've shown this reel at three conferences. Every time, someone from the audience asks where they can buy the product they saw. That's how good the work is."
Marc Dubois
Founder, Hexa
FIG. 04 — MULTIPLE EXPOSURE EXPLORATION
conclusion
The motion reel became Hexa's primary sales asset, replacing a 40-slide deck. Demo request conversion increased by 55% in the first quarter after launch. The UI animation system is now live across their entire platform.
FIG. 05 — STORYBOARD & NARRATIVE STRUCTURE
FIG. 06 — PRODUCTION ENVIRONMENT
+55%
Demo conversions
90s
90s
Single take reel
Q1 25
Q1 25
Live date
3
3
Conference showcases
Creative direction
Nicolas A
Motion design
Kenji Watanabe
UI Animation
Lena Chen
Art direction
Mara Bauer
Sound design
Tobias Ruhl
Motion
Motion
Hexa Motion Reel
Hexa Motion Reel
Hexa Motion Reel
005
005
005
Hexa is a 3D product visualisation platform used by e-commerce brands to replace traditional photography. Their product is technically impressive. Their motion identity was non-existent. We built it from scratch.
Hexa is a 3D product visualisation platform used by e-commerce brands to replace traditional photography. Their product is technically impressive. Their motion identity was non-existent. We built it from scratch.
Year
2025
Client
Hexa
Duration
6 weeks
Deliverables
Motion Design, Brand Film, UI Animation
FIG. 01 — MOTION LANGUAGE DEVELOPMENT
Challenge
Motion for a motion company is held to a different standard. Hexa's clients are brands who care deeply about visual quality — luxury goods, premium consumer electronics. The motion reel needed to demonstrate the same level of craft that Hexa delivers to its own clients.
FIG. 02 — MOVEMENT STUDY & LIGHT RESEARCH
FIG. 03 — CLIENT PORTRAIT — FOUNDER, HEXA
Idea
We developed a motion language built around the idea of infinite surface — the idea that any object, any material, any angle is within reach. The reel opens in darkness, a single product materialising from nothing. Materials shift. Light reacts. The camera never stops moving. No cuts — one continuous take, 90 seconds. The UI animation system uses the same principles : fluid, material-aware, never mechanical.
"We've shown this reel at three conferences. Every time, someone from the audience asks where they can buy the product they saw. That's how good the work is."
"We've shown this reel at three conferences. Every time, someone from the audience asks where they can buy the product they saw. That's how good the work is."
Marc Dubois
Founder, Hexa
FIG. 04 — MULTIPLE EXPOSURE EXPLORATION
conclusion
The motion reel became Hexa's primary sales asset, replacing a 40-slide deck. Demo request conversion increased by 55% in the first quarter after launch. The UI animation system is now live across their entire platform.
FIG. 05 — STORYBOARD & NARRATIVE STRUCTURE
FIG. 06 — PRODUCTION ENVIRONMENT
+55%
Demo conversions
90s
90s
Single take reel
Q1 25
Q1 25
Live date
3
3
Conference showcases
Creative direction
Nicolas A
Motion design
Kenji Watanabe
UI Animation
Lena Chen
Art direction
Mara Bauer
Sound design
Tobias Ruhl