Branding
Branding
Maison Verlaine
Maison Verlaine
Maison Verlaine
006
006
006
Maison Verlaine produces small-batch spirits from the Cognac region. Third generation. Exceptional product. A brand that had never moved beyond the local market. We built the identity to take them global.
Maison Verlaine produces small-batch spirits from the Cognac region. Third generation. Exceptional product. A brand that had never moved beyond the local market. We built the identity to take them global.
Year
2025
Client
Maison Verlaine
Duration
12 weeks
Deliverables
Brand Identity, Packaging Design, Art Direction
FIG. 01 — PRODUCT & IDENTITY OVERVIEW
Challenge
The premium spirits market is saturated with heritage branding — crests, serif fonts, faded golds. Maison Verlaine's product genuinely is exceptional, but their visual identity was indistinguishable from a hundred competitors. The challenge was to honour 80 years of craft without looking like every other artisan brand on the shelf.
FIG. 02 — CELLAR & HERITAGE DOCUMENTATION
FIG. 03 — CLIENT PORTRAIT — CREATIVE DIRECTOR
Idea
We stripped the brand back to the essential truth : Verlaine is defined by time. The ageing process, the patience, the decades of knowledge passed between generations. The identity is built around a single typographic system — a custom letterform that references the curve of a barrel stave. The packaging uses uncoated stock, debossed type, and a single colour per expression. Nothing competes with the liquid inside.
"Within six months of the rebrand, we had our first listing in a London department store. The brand opened doors that the product alone couldn't."
"Within six months of the rebrand, we had our first listing in a London department store. The brand opened doors that the product alone couldn't."
Élise Verlaine
Creative Director, Maison Verlaine
FIG. 04 — PACKAGING SYSTEM DEVELOPMENT
conclusion
Maison Verlaine launched the new identity at Vinexpo Paris. Within six months: distribution in 4 new markets, first UK retail listing, and a 35% increase in wholesale price point. Sometimes a brand is the difference between local and global.
FIG. 05 — BRAND MARK & PRINT DETAIL
FIG. 06 — TERROIR & LANDSCAPE STUDY
4
New markets
+35%
+35%
Wholesale price point
6mo
6mo
Time to first UK listing
12
12
Weeks to deliver
Creative direction
Nicolas A.
Brand identity
James Osei
Packaging design
Selin Park
Art direction
Mara Bauer
Photograhy
Lukas Venn
Branding
Branding
Maison Verlaine
Maison Verlaine
Maison Verlaine
006
006
006
Maison Verlaine produces small-batch spirits from the Cognac region. Third generation. Exceptional product. A brand that had never moved beyond the local market. We built the identity to take them global.
Maison Verlaine produces small-batch spirits from the Cognac region. Third generation. Exceptional product. A brand that had never moved beyond the local market. We built the identity to take them global.
Year
2025
Client
Maison Verlaine
Duration
12 weeks
Deliverables
Brand Identity, Packaging Design, Art Direction
FIG. 01 — PRODUCT & IDENTITY OVERVIEW
Challenge
The premium spirits market is saturated with heritage branding — crests, serif fonts, faded golds. Maison Verlaine's product genuinely is exceptional, but their visual identity was indistinguishable from a hundred competitors. The challenge was to honour 80 years of craft without looking like every other artisan brand on the shelf.
FIG. 02 — CELLAR & HERITAGE DOCUMENTATION
FIG. 03 — CLIENT PORTRAIT — CREATIVE DIRECTOR
Idea
We stripped the brand back to the essential truth : Verlaine is defined by time. The ageing process, the patience, the decades of knowledge passed between generations. The identity is built around a single typographic system — a custom letterform that references the curve of a barrel stave. The packaging uses uncoated stock, debossed type, and a single colour per expression. Nothing competes with the liquid inside.
"Within six months of the rebrand, we had our first listing in a London department store. The brand opened doors that the product alone couldn't."
"Within six months of the rebrand, we had our first listing in a London department store. The brand opened doors that the product alone couldn't."
Élise Verlaine
Creative Director, Maison Verlaine
FIG. 04 — PACKAGING SYSTEM DEVELOPMENT
conclusion
Maison Verlaine launched the new identity at Vinexpo Paris. Within six months: distribution in 4 new markets, first UK retail listing, and a 35% increase in wholesale price point. Sometimes a brand is the difference between local and global.
FIG. 05 — BRAND MARK & PRINT DETAIL
FIG. 06 — TERROIR & LANDSCAPE STUDY
4
New markets
+35%
+35%
Wholesale price point
6mo
6mo
Time to first UK listing
12
12
Weeks to deliver
Creative direction
Nicolas A.
Brand identity
James Osei
Packaging design
Selin Park
Art direction
Mara Bauer
Photograhy
Lukas Venn